The first collection of NFTs – Pure Diamond

In 2021, the NFT market has seen a growth that has astonished both investors or “non-fungible tokens” enthusiasts and entrepreneurs who did not expect this segment to gain such popularity in such a short time.

In 2020 the NFT market was worth $13.7 million, and a year later it reached $2.5 billion, experts say. Still, the newness of the field hasn’t scared off entrepreneurs who have seized a new growth opportunity for their businesses. From sports and nutrition to luxury jewellery, many brands have seized the opportunity by entering the NFT market.

One of the daring companies was the Micri brand, which stepped towards novelty and innovation by launching its first collection of NFTs.

Micri Jewelry House is already a reference name in the local jewelry market. With over 30 years of experience, Micri was the first jewellery house to bring famous brands such as Damiani, Chopard and Bulgari to Romania.

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